Byrd Certified Agent Program

I. Program Goals:

Enhance Client Trust: Provide businesses with an added layer of assurance that Byrd Agents representing their brands are well-trained, professional, and committed to quality.

Improve Agent Performance: Equip drivers with advanced skills and knowledge to generate more leads and higher-quality interactions.

Increase Agent Retention: Offer a pathway for career progression and recognition, fostering loyalty and reducing churn.

Justify Premium Pricing: Potentially allow Byrd to charge a premium for campaigns using Certified Agents.

Strengthen Brand Reputation: Elevate the overall perception of Byrd as a professional and reliable advertising platform.

II. Certification Requirements:

To become a Byrd Certified Agent, drivers must meet the following requirements:

Basic Eligibility:

Be an active Byrd Agent in good standing (no outstanding violations of the Independent Contractor Agreement or Code of Conduct).

Have completed a minimum number of campaigns (e.g., 5 campaigns) OR have been an active agent for a minimum period (e.g., 3 months). This ensures some basic experience.

Maintain a minimum average driver rating (e.g., 4.7 out of 5 stars) based on client and/or customer feedback.

Enhanced Background Check:

Successfully pass a more comprehensive background check than the standard requirement. This could involve a deeper criminal history check and potentially a check of social media presence for any concerning content. Legal counsel must advise on the specifics.

Driving Record Review:

Submit a recent driving record (MVR) demonstrating a continued commitment to safe driving. Define specific criteria (e.g., no more than one minor moving violation in the past year).

Mandatory Training Module Completion:

Complete a specialized online training module covering the following topics:

Advanced Communication Skills: Role-playing scenarios, handling difficult questions, active listening, building rapport.

Brand Representation: In-depth training on representing client brands professionally and ethically. Emphasis on not overpromising or misrepresenting the client.

Vehicle Inspection (if Agent-owned):

Pass a more thorough vehicle inspection, focusing on cleanliness, overall condition, and suitability for displaying advertising materials. Establish clear standards.

III. Program Benefits (for Certified Agents):

Higher Earning Potential:

Increased Commission Rates: Eligible for a higher commission rate on client referrals and scheduled appointments (e.g., a 10-20% increase over standard rates).

Priority Campaign Assignments: Given preference for high-value campaigns or campaigns from premium clients.

Bonuses: Eligible for additional bonuses based on performance metrics (e.g., lead generation, customer satisfaction).

Recognition and Status:

"Certified Agent" Badge: A digital badge displayed on their profile in the Byrd app and potentially a physical badge for their vehicle.

Featured on Byrd Website/Social Media: Highlight top-performing Certified Agents on Byrd's platforms.

Exclusive Resources:

Access to advanced training materials and resources.

Invitations to exclusive Byrd events or webinars.

Priority access to customer support.